Publication Design
Plunge Publication
Objective
Using a typographic system, develop a fictional publication through a word mark identity that communicates a message and creates a successful visual language to reflect the meaning and tone of the publication.
Publication Concept
Plunge is about the culture behind the competitive swimming world. It focuses on the mental processes that swimmers go through before and after races and the importance of a strong mentality required for the sport. Swimming can be seen as calm, serene, and peaceful. However, this publication highlights how competitive swimming is actually fueled by adrenaline and how it is both physically and mentally challenging.
Concept Statement
Plunge is the adrenaline that surges through a swimmer's mind to push them to the finish line.
Plunge is adrenaline-fueled, agile, driven.
Plunge is not stagnant, passive, calm.
Moodboard
Wordmark Concept Iterations
First I started by doing iterations with tracing paper and marker by hand to try out different concepts and typefaces, then I moved onto the computer to refine some concepts.
Iterations Round 2
After experimenting with different typefaces and directions, I then picked a typeface, Blackplotan Italic. I focused on highlighting the rush of adrenaline by increasing the x-height of the letters and emphasizing the slant of the italics.
Final Wordmark
Table of Contents Process
After I finished my word mark, I started by designing the table of contents to find a visual system that I could use for the articles in my publication.
Feature Article Process
Once I designed the table of contents, I used that system to design the feature article pages. This includes using cutouts of pictures and letters as water droplets.
Visual System
Final plunge Publication
The final publication uses cutouts of images of people swimming to emphasize their movement. I also made callouts of important quotes from the articles and used that type to mimic the texture of ripples in the water while swimming. The feature article uses monochromatic imagery, while the interview article focuses on imagery of Michael Phelps.
Interactive Digital Publication
In the future, publications are probably all going to be fully digital. I decided to use my publication to ideate how to integrate interaction into a digital publication. Since my publication is about swimming, I coded the type on the table of contents page to move away from the mouse as it moves around to mimic ripples in water.
Made in p5.js Web Editor
Wordmark Animation
For my animation, I wanted to show the spike of adrenaline during races in swimming. Swimming starts with anticipation and then once you hit the water you give all of your energy, and then you hit the wall and it suddenly ends. I used movement to emulate the adrenaline and feeling of swimming laps back and forth.
