Wordmark Concept Iterations
I started by sketching iterations by hand to try adjusting different typefaces, then I moved onto the computer for refinement.
Plunge Publication
OBJECTIVE
Using a typographic system, develop a fictional publication through a word mark identity that communicates a message and creates a successful visual language to reflect the meaning and tone of the publication.
Plunge is about the culture behind the competitive swimming world. It focuses on the mental processes that swimmers go through before and after races and the importance of a strong mentality required for the sport. Swimming can be seen as calm, serene, and peaceful. However, this publication highlights how competitive swimming is actually fueled by adrenaline and how it is both physically and mentally challenging.
Moodboard
Final Wordmark
Table of Contents Process
After finishing my wordmark, I started designing the table of contents to create a visual system that I could use for the articles in my publication.
Feature Article Process
Next, I used the table of contents system to design the feature article pages with cutout images and letters as water droplets.
Visual System
My final publication uses cutout images of swimmers to emphasize their movement. Callouts of important quotes from the articles are used to mimic the texture of ripples in the water while swimming. The feature article uses monochromatic imagery, while the interview article focuses on imagery of Michael Phelps.
Final Plunge Publication
Interactive Digital Publication
In the future, publications will be fully digital. I decided to to ideate on how to integrate interaction into a digital publication. I coded the type on the table of contents page to move away from the mouse as it moves around to mimic ripples in water.
Wordmark Animation
For my animation, I wanted to show the spike of adrenaline during races in swimming. Swimming starts with anticipation and then once you hit the water you give all of your energy, and then you hit the wall and it suddenly ends. I used movement to emulate the adrenaline and feeling of swimming laps back and forth.
