Summer 2024
Circleville Pumpkin Show Redesign
Objective
Redesign the visual brand identity of the Circleville Pumpkin Show by developing an original logomark and various festival touchpoints that capture the meaning of the festival.
Research
The Circleville Pumpkin Show was started in 1903 by George R. Haswell as a small exhibit of pumpkins and corn. It exists for the purpose of maintaining and promoting a more friendly relationship with the patrons and visitors of the community. Also to further promote and extend agricultural pursuit and to award premiums for the display of grain, fruits and vegetables, school displays, and such other displays that are best calculated to promote the best interests of Circleville and Pickaway County.
Current Logo
The current visual identity features the mascot Winky the Pumpkin. It is unsuccessful because it is outdated and the type is difficult to read.
Moodboard
When developing my moodboard I looked for imagery that focused on three core values of the festival: community, promote local agriculture, entertainment.
Initial Logo Sketches
text
Refined Concepts
I narrowed my sketches down to three different concept directions. Then based on feedback from my peers, I further iterated on which direction was working the best for what I wanted to communicate.
Final Logomark Redesign
text
Design system
add text
Touchpoints
Festival Tent
Schedule Postcard
Postage Stamp
