Circleville Pumpkin Show
FESTIVAL REBRANDING

Circleville Pumpkin Show

OBJECTIVE

Redesign the visual brand identity of the Circleville Pumpkin Show↗ by developing an original logomark and various festival touchpoints that capture the meaning of the festival.

CURRENT IDENTITY

The current visual identity features the mascot Winky the Pumpkin. It is unsuccessful because it is very outdated, and the type is very close together, making it difficult to read.

MOODBOARD

moodboard

Logo Process + Redesign

I tried different Old Style typefaces to play into the history behind the festival, while still trying to modernize it.

Logo Sketches Final Logo

STYLE GUIDE

I picked colors that communicate tradition, celebration, and the beauty of fall, aligning with the essence of the Pumpkin Show.

Colors Type
Color Application Color Application

TOUCHPOINTS

tent schedule
stamp banners